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| Staff Beat List | | | Communications Staff |
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COMMUNICATIONS
STAFF
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| The Department of Communications is responsible for managing the communications function of the University of Pennsylvania School of Medicine and Health System. We do so by promoting and protecting the reputation of the institution and its physician and staff as well as creating awareness of the educational, research, and patient care activities of the Health System and School of Medicine. Our Media Relations and Publications divisions are committed to serve all of the communications needs of the Health System -- which includes the Hospital of the University of Pennsylvania, Penn Presbyterian Medical Center, Pennsylvania Hospital, Clinical Care Associates, and Home Care & Hospice Service Programs -- as well as the School of Medicine. We are dedicated to quickly respond to your information needs and encourage you to call our office if you have questions about the Health System or School of Medicine. Learn more about our people and visit our staff beat list to find information on specific subjects. Patients seeking doctors or appointments should visit pennhealth.com. |
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| MARC S. KAPLAN Director of Communications 3535 Market Street, Mezzanine Philadelphia, PA 19104 (215) 662-2560 Fax (215) 349-8312 marc.kaplan@uphs.upenn.edu |
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| Marc has more than 20 years of experience
in strategic communications serving the health care field. He held
a similar leadership position at The Rockefeller University where
he headed up the Office of Public Information, working with senior
researchers and the staff of its hospital to make their achievements
better known and understood. As Senior Communication Officer for The
Robert Wood Johnson Foundation, Marc supervised numerous national
communication programs in the area of public health, chronic care,
end-of-life issues, AIDS, and substance abuse. As Director of Public
Affairs for Consumer's Union (publisher of Consumer Reports),
Marc helped put in place a media platform that enhanced the reputation
of the non-profit institution and highlighted its work in the nation's
20 major media markets. Marc has also worked in the health care practice of two leading New York-based public relations agencies, where he worked on accounts related to oncology, cardiovascular disease, and transplantation medicine. As President of his own health care public relations company, he worked with such clients as The Howard Hughes Medical Institutes, New York Presbyterian Hospital, The New York Blood Center, The Aspen Institute, and Columbia University Hospital's Children's Cancer Center. |
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Media
Relations Division | |||||
HOLLY AUER 3535
Market Street, Mezzanine |
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| Holly came to Penn Medicine following six years as a newspaper health care reporter. She has worked for The Buffalo News, The Post & Courier in Charleston, S.C. and the Scripps Howard News Service in Washington, D.C., and has freelanced for magazines including Glamour, Self and Prevention. She is the recipient of numerous national and statewide awards for her writing and editing. She is a graduate of Syracuse University, where she majored in magazine journalism, and she is currently pursuing a master’s degree in bioethics at Penn. | ||||||
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| OLIVIA FERMANO Senior Medical Communications Officer 3535 Market Street, Mezzanine Philadelphia, PA 19104 (215) 349-5653 Fax (215) 349-8312 olivia.fermano@uphs.upenn.edu |
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| Olivia earned a BA in Communications from Glassboro State College (now Rowan University) and has a total of 18 years experience in health care public relations. Before specializing in media relations, she worked in hospital and health system marketing communications. She also has experience in print and broadcast advertising, media buying, publication feature writing, fundraising and special events, community relations, and employee communications. | ||||||
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| KIM GUENTHER Medical Communications Officer 3535 Market Street, Mezzanine Philadelphia, PA 19104 (215) 662-6183 Fax (215) 349-8312 kim.guenther@uphs.upenn.edu |
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| Kim joined Penn Medicine following nearly four years in the healthcare practice of a leading public relations agency in Chicago, where she specialized in a range of therapeutic areas, including oncology, hematology, neurology, infectious diseases and pediatric obesity. She has broad experience in media and advocacy relations and led medical communications surrounding numerous data publications, medical meeting presentations and regulatory announcements. Kim is a graduate of Northwestern University where she received a Bachelor of Science in Radio/Television/ Film and Communication Studies. | ||||||
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| KAREN KREEGER Senior Science Communications Manager 3535 Market Street, Mezzanine Philadelphia, PA 19104 (215) 349-5658 Fax (215) 349-8312 karen.kreeger@uphs.upenn.edu |
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| Karen is responsible for disseminating
information about the discoveries from the basic science departments
within the School of Medicine, which includes cancer biology, cell
& developmental biology, biological aspects of infectious diseases, neurosciences, pathology
and laboratory medicine, pharmacology, and biostatistics and epidemiology,
among other duties. Karen previously held this position in the late
1990s. Karen has held positions in both public affairs and science and medical writing. She was senior editor at The Scientist, as well as maintained a freelance communications business for several years, writing for such clients as Nature, the Howard Hughes Medical Institute, the Journal of the National Cancer Institute, and the Wistar Institute. Karen holds an MS in Scientific and Technical Communication from Oregon State University (1992) and an MS in Marine Studies from the University of Delaware (1985). She is also an author of a book on non-traditional careers in science. |
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| LEE-ANN LANDIS Public Affairs Officer, Pennsylvania Hospital 800 Spruce Street Lee-Ann handles media relations and all internal communications activities at Pennsylvania Hospital, including writing its bi-weekly employee newsletter and quarterly physician newsletter, developing internal and external communications strategies, and working closely with hospital management on events and major announcements. Lee-Ann came to Pennsylvania Hospital after several years working in public relations agencies for both for-profit and not-for-profit clients. She has worked for clients in commercial real estate, theater, business associations and healthcare. She previously worked as the production and editorial coordinator of the Harvard Business School Bulletin, the alumni magazine of Harvard Business School. In a different kind of communications field, she served as case manager for 15 developmentally disabled clients in Anchorage, Alaska. Lee-Ann is a graduate of Villanova University. While in school, she worked as an intern on the general assignment desk at NBC-10-TV in Philadelphia. She recently received her MBA from Rutgers University with a concentration in marketing. She has also been trained as a green belt in the practices of Lean Six Sigma. |
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| YLONDA RUSSELL Office Manager 3535 Market Street, Mezzanine Philadelphia, PA 19104 (215) 662-2560 Fax (215) 349-8312 ylonda.russell@uphs.upenn.edu |
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| Ylonda has been providing administrative
support for the Department of Communications since October 2000. She
coordinates the day-to-day operations of the department, handles budget
development, invoice processing, front office reception and outgoing/incoming
mail. She also assists in web research; maintenance of appropriate
inventory; composes, reviews and edits documents; organizes and maintains
files and databases; and general clerical support. Ylonda has been with the Health System for more than 10 years and was previously with the Department of Dermatology. |
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Publications
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JOHN SHEA, PhD Director, Faculty Publications 3535 Market Street, Mezzanine Philadelphia, PA 19104 (215) 662-4802 Fax (215) 349-8312 john.shea@uphs.upenn.edu |
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| John Shea is director of faculty and alumni publications at the University of Pennsylvania Health System and editor of Penn Medicine, the magazine of the Medical Center. He was founding editor of Penn Health Magazine, the publication for the University of Pennsylvania Health System (1995-98). He also writes official memos, speeches, and other items for the CEO and Dean. Before coming to UPHS, he was manager of The Compass, the biweekly tabloid for University employees (1990-95). He was also an editor at The Pennsylvania Gazette, the University's alumni magazine, for five years. While earning his PhD degree in English from Penn, he served for several years as a teaching fellow and instructor. His undergraduate degree is from Columbia University. |
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SALLY SAPEGA Director, Internal Communications 3535 Market Street, Mezzanine Philadelphia, PA 19104 (215) 662-4488 Fax (215) 349-8312 sally.sapega@uphs.upenn.edu |
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As
editor of HUPdate and System News, Sally is responsible
for seeking out story ideas, writing articles, taking photographs
for stories, and coordinating both the design and the distribution.
In her role as Director of Internal Communications, she is also responsible
for helping craft strategic communications plans, writing memos and
other communications for senior leadership members, and creating appropriate
communications materials for special needs. |
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RACHEL EWING New Media Specialist 3535 Market Street, Mezzanine |
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Rachel is responsible for maintaining the PENN Medicine news website, supporting the expansion of multimedia content development, and coordinating electronic and new media communications within the department. She also provides editorial, research, and other support to PENN Medicine publications and media relations projects. Rachel holds a BS in biology from Brandeis University and is pursuing an MS in Science Communication from Drexel University. She has previously worked as a consulting science writer and research assistant for the Deafness and Family Communication Center at the Children's Hospital of Philadelphia. |
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